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Wednesday
Jun202012

Wildfox Fall 2012, Star Crossed Lovers

Romeo and Juliet survive!

Hey lovelies! I am so excited to finally release our fall look book, we have been sitting on it for months and it was just so much fun to shoot. Our clothes are usually quite over-sized and unisex, so a lot of our guy friends wear it! It was really fun to show how the clothes look so cute on guys too, the boys came in from London and were just a dream, Real life Romeos! Here is a little memory story and some insight into our inspiration

"It’s 1997, Emily and Kim are writing notes to each other in math class cracking up over goofy drawings and ridiculous crushes. They’ve just started High School, Kim is wearing a floral dress over pants, a hoodie and striped Adidas sneakers, Emily is in an outfit from Contempo Casuals, her favorite new velvet skirt clashing against Spice Girl platform shoes. This year they might get over their crush on Leonardo Di Caprio, but after Baz Luhrmans 1996 hit, Romeo and Juliet, Leo’s been pretty unforgettable. They daydream of becoming Claire Danes in the role of Juliet, Leo kissing you under water in a fountain, pouring his heart out, and it’s painful. Will any boy ever love them as much as that, they wonder? After school, in the evenings when their homework is finished, they anxiously await a new episode of the Real World, reality TV at it’s peak, the characters makeup free and yelling over lazy roommates, it’s as 90’s as it comes. As you grow up you don’t acknowledge the things that will shape who you are, that will define your tastes and create lasting impressions, but looking back it’s easy to see just how influential even the most mundane activities were, your era’s entertainment can change how you look at things. These girls loved it all in the 90’s and were inspired every day by so many things, The real world, Romeo and Juliet, Leonardo Dicaprio, 90210, The Spice Girls, Adidas, Delias, Skater Boys, Winona Ryder, Reality Bites, Alicia Silverstone, Aerosmith, braided hair, shell necklaces, Spring Break, Ren and Stimpy, Sunflower dresses, Diet Pepsi, Britney Spears, Hanson, The Macarena, River Phoenix, Love Line, MTV, Judy Blume, Karaoke, the list goes on forever. Today the girls live their dreams while designing clothes, they use their 90’s experience and adoration to create a collection based on High School, the feeling of walking the halls, binders under arm, daydreaming of kissing Romeo."


The story of "Romeo and Juliet" was a big deal for Emily and I in High School.  We met when we were 12 at a summer stock camp, acting as Mole and Toad in “The Wind in the Willows”, so theater was a driving force for our friendship. In High School we read the tragic, beautiful Shakespeare play and it seemed so logical that Romeo would kill himself over Juliet, at only 15 those things seemed to make sense, "of course he wanted to die over his one true love! Of course he drank the poison!" We were dramatic, lanky, swooning teenagers, lost in love and our own small tragedies of American adolescence. We lived for drama, for the stage, for acting and our friends, and when Baz Luhrmans translated Romeo and Juliet perfectly by casting Leonardo Di Caprio and Claire Danes, he made us all weep in the theater. So began the obsession, a Star Crossed Lover haze... the dream of Leo.

Now, 29 years old, things look a tiny bit different. When we read Romeo and Juliet we find ourselves second guessing the young characters judgment, “You are 16! You have only known each other a few days! Don’t do drink the poison! NO!!” We find ourselves wondering what if? What if these two kids actually survived!

Fall 2012 is based on this alternate version of the Star Crossed lovers, the Capulets and Montagues; best friends who got away! A road trip through Italy, a 90’s extravaganza of Italian inspired clothing, a dream of roses and Cherubs, emerald green, gold, pink, turtlenecks, and giant, romantic plaid dresses! Would R&J have lasted over time? Or would they have realized, inevitably, that it was just a fling and their teens are meant for road trips, stories, late nights, skinny dipping, strip poker, falling in love with everyone you meet, and most importantly best friends forever, getting over breakups and learning all about what makes you happy!

Photos: Mark Hunter

Models:

Nicola Haffmans

Liza Yermalovich

Jake Cooper

Jacob Young

Makeup: Carlene K

Hair: Tyron

Styling: Kimberley Gordon, Emily Faulstich, Meredith Leyerzaph

 

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Reader Comments (36)

Love everything! Wildfox, you truly are amazing :)

Wednesday | Unregistered CommenterSabrina

*-* So amazing! Perfect! , I love WildFox <3

Wednesday | Unregistered CommenterSofia

I absolutely love it. The inspirations are divine, but man it hurts when you reach the day where you have to say "I'm probably too old to wear that now".

Wednesday | Unregistered CommenterKate

Seriously AMAZING collection. Each new season betters the previous. It's always so exciting when your newest line is revealed. Bravo, girls!!

Wednesday | Unregistered CommenterL Squared

Gah! Kim! This line is spectacular! The photos of Romeo in the Hawaiian shirt...SO Leo. Perfect.

xoxo,
Amanda

Wednesday | Unregistered CommenterAmanda

wanna be there! ohh

Wednesday | Unregistered Commenterchris za

FUCKING amazing.
You guys killed it.
This just made my day.
No joke.

Emma

Wednesday | Unregistered CommenterEmmadime

oh my god. oh my god. oh my god. this is actually the greatest combination EVER: wildfox plus baz luhrmann Romeo + Juleit!?! i am equally obsessed with both so the two together is deadly. thank you for being so amazing!!!!!!!!!!! cannot WAITTTTT to buy the clothes!!!!

Wednesday | Unregistered Commenterjen m

Wow, I love it! Everything!
But the best part must be the Capulet suitcases. Such an awesome idea!

Wednesday | Unregistered Commenterballetslippers

OH MY GOD!!! This is exactly what I've been waiting for! Finally a Wildfox Men's Collection <3 I'm honestly soooo psyched, Kim!! I need to get my hands on that major Montague sweater ASAP. These pieces are literally phenomenal. I would die for one of everything in this collection. Hell, I would die for one thing from this collection. This is by FAR my favorite LookBook, yet. I'm so excited for more seasons to come!

XOXO

Wednesday | Unregistered CommenterBrandon

LOVE LOVE LOVE!
Will there be a kids boy collection??? I so want to dress my son in Wildfox!

Wednesday | Unregistered Commentereffy

I love the photos, the clothes and the concept. But above all I love the story. Congrats Kim, you always create a story behind it and thats something fabulous. As always I posted proudly on my blog. Heart Wilfox!

Wednesday | Unregistered CommenterRaquel Fernandes

Me encanto, me encanto! Everything is just perfect, i want it all...even what the boys are wearing. :D

Wednesday | Unregistered CommenterDani

love it.

Wednesday | Unregistered CommenterThe Model Muse

COMPLETE AND UTTER AND UNDERSTANDABLE PERFECTION.
NO WORDS.
<3

witches-rave.tumblr.com

Wednesday | Unregistered Commentersophie

Very beautiful! I liked reading your 1990's memories, you are right about how these mundane things mean something more now. One I'd add to the list is "TGIF" tv shows on Friday nights :) Although I suppose that was not during teen years, a little earlier.

Wednesday | Unregistered CommenterAdrianne

OH wow!! what a gorgeous editorial!! really loving the soft tones of the photos!

Wednesday | Unregistered CommenterAzaa

Love. So inspirational. The boys remind me of 90s boys like Ryder Strong and Devon Sawa ahhhh, those were the days

Wednesday | Unregistered CommenterRach

Oh Gosh i LOVE IT MADLY! is just perfect. Wildfox is love! so many pretty things as always, pretty pictures, pretty girljs and boys.
LAZYCATSTYLE

Thursday | Unregistered CommenterAna

Oh my gawd. This lookbook is breathtaking! So inspired! <3

Thursday | Unregistered CommenterSharon

the idea of this collection is so beautiful.
The images and collection are amazing.

Congrats!

Thursday | Unregistered CommenterBella

in love .. all I can say<3

Thursday | Unregistered CommenterCaroline Z

This is so amazing, love the shoot, the models, everything. Wish I could own the whole collection. :)

Thursday | Unregistered CommenterZsú

So beautiful!, as always! I'm also sooo stoked for the Wildfox intimates line~ I'm a lingerie addict, and I loooveee that cloud bodysuit and bralette. Everything you guys do is inspiring and incredible~

Thursday | Unregistered CommenterCatherine

My favorite collection since It's Witchcraft and Marie Antoinette.

Thursday | Unregistered CommenterRain

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