Wildfox White Label, SS 2012, Pony Tale
January 5 Wildfox White Label SS2012, PONY TALE
Once upon a time, on opposite sides of the world, two little blonde girls grew up believing in unicorns and mermaids. They danced in glitter ballet skirts and sang songs about fairies, they dreamed of being teenagers and tried on their Mothers’ high heels. These little girls spent hours, days, years, playing make-believe, dressing up their Barbies and My Little Ponies, brushing their pink and lavender hair with little plastic brushes. If they had it their way they would live in the worlds they created, in pink mansions, magical forests with pony friends,
dressed in shiny mini skirts with lavender hair and baby blue accessories. And as fate would have it, these little girls met, finally, in California where they spent their days under forts in warm summers and in magic lands that existed in the great realms of their imaginations.
The years passed and they entered Junior High together, toys were replaced by first kisses and crushes, homework and insecurities. High School brought new crowds, quarterback boyfriends, classes, cars, homecoming dances, bigger dreams, and the childish worlds they'd once created faded. But, secretly, they each carried with them the love for all things sparkly and fantastical, and after many years and wild experiences they turned 25 and started their own clothing line. They didn't know if they would succeed, but they still strongly believed in their dreams and imaginations, and the power to make things come to life.
Spring 2012 White Label is a reflection of the girl's childhood fantasies, a grown up fairy tale decked with pastels, sparkles, mini dresses and 80's nostalgia. My little pony, Care Bears and Rainbow Bright are brought to life in this
collection with pastel hair, dreamy knits, creamy lace, fringe and dungarees.
As 28 year old women, we might not be able to play with Barbies and Rainbow Brite, or create fantasy worlds in plastic castles on the floor, but we can do all those grown up things we dreamed of when we were little girls.
We can wear a lavender mini dress with flouncy sleeves and sparkling stars, we can kiss boys and run down the beach at night, we can fall asleep on the sofa with all our girlfriends watching 80's movies, we can wear high heels and have wild adventures and, if we want, we can see the world.
The things we lose are not really lost, they shaped us growing up and still exist as fairy tales waiting to come true.
MODEL: AMANDA BOOTH
PHOTOS: KIMBERLEY GORDON
HAIR: ANNA LEE FIORINO
STYLING: EMILY FAULSTICH AND KIMBERLEY GORDON
MAKEUP: CARLENE K
ALL CLOTHES/ SHOES/SOCKS/JEWELRY IN LOOK BOOK BY WILDFOX, NUDE LEOTARD IS VINTAGE























































































































Reader Comments (25)
when will it all be available??? i love soooo many pieces :) xoxo
Flawless as always! x
I love wildfox, my toes curled while I looked through this collection.........I love, love, love everything about this.........EVERYTHING!!!!!xxx
hushhushcloset.blogspot.com
I want all of these so bad!
in love with the model as much as the cloths. simply stunning. she fits the mood perfect, and i want lilac-grey hair.
i'm in love. holy god. these clothes.
this is unbelievably beautiful. ditto on falling in love
LOvin' it ! x D
http://www.desperatelyseekingpegase.com
would love to own every piece in this label! where is the white line available?
I adore the story behind this line! Just like my childhood :) The maxi skirts are perfect for embarking on wildly dreamy adventures! Beautiful collection <3
staring at this for the last half hour, trying to mesmorise every look.
I usually have the most trouble dressing in Spring Summer but with this as imspiration (and hopefully that beige skirt with the glitter gold crosses actually in my wardrobe) I'm really hopefull for the new season!
Really want lilac grey hair too... ;)
B x
That is just soo gorgeous
these clothes are amazing! I posted a link about them on my blog as I fell in love with the whole shoot!
OHMYGOD I WANT.
Oh my, I feel overwhelmed so many beautiful garments. I would love to have all of them. The skirt with the bulls head is really cute.
breathtaking. its all so good!!!!! i want to live in a wildfox dream!
Super cool, nothing to add.
Sara Ottavia C.
LOVE. LOVE. LOVE!!!!!!!!!!!!!!!!!!!!
check out us melbourne girls xxx
I LOVE wildfox! and i'm dying my hair purple!
Have been looking for a USA flag knit jumper for tooooooo long! need it :) another great look book!
yes, also, when are they for sale??
I love the collection! I would wear every piece! xx
http://balletme.blogspot.com/
Great looks I posted them on my blog
http://www.beautyandthefox.com/
Mia O
Your collection is soo dreamy...
I can't get over how much she looks like laura palmer from twin peaks. http://static.tumblr.com/orywlio/K6hlritqc/tumblr_lpsrnwpcir1qbpxb5o1_500.jpg