Go West Young Cowgirl, New Wildfox Swim
July 20 The story of a girl who loved roadtrips, roping cattle, and
wearin’ bikinis.
Pictures by: Mark the Cobrasnake
Picture edit and styling by: Kimberley Gordon
Makeup By: Carlene K
Hair by: Anna Lee-Fiorino
Story by: Kimberley Gordon
Concept by: Emily Faulstich and Kimberley Gordon
Shoot managers: Jimmy Sommers, Meredith Leyerzaph

Wildfox’s premiere Swim 2012 collection draws inspiration from bombshells of the past including the unforgettable Brigitte Bardot, Marylin Monroe and Raquel Welch. The range is colored with lovely seventies light pastels, white and blue denim, dainty floral prints, Wildfox-classic neon pinks and bright red. The designers channel dreamy, romantic stories of the west, female villains like Bonnie of Bonnie and Clyde, and sixties beach movies like Gidget and Elvis Presley’s Beach Party.
Any girl in a Wildfox suit is a heroine in her own story, stealing hearts on the beach left and right. Retro silhouettes with an updated modern fit reinvent the one piece, high waist bikini and classic string bikini with whimsical prints and ultra-feminine ruffled elements. The debut Wildfox Swim collection is a nod to the fun and power of being a girl – especially with a tan.















































































Reader Comments (53)
These are amazing! Everything you do is just so perfect and feminine and flirty!!!
I love Wildfox designs and concepts, but I wish you guys would use more diverse models sometimes. :(
Love it, everything about it. The collection looks amazing and the model is perfect.
http://lovelybylucy.blogspot.com
I want the whole collection :D
and to live the story :)
Beth xx
LOVE LOVE LOVE. The model is stunning! Such a unique face. Great photography and lovely swimwear designs! Hooray for summer <3
I love the entire execution of the collection, right down to the road trip check list! It's going to be tough choosing which ones to buy, they are all amazing :)
Aleena x
https://thepapermannequin.wordpress.com/
So so gorgeous photo shoot! The collection looks amazing. Love this whole post.
AH!mazing!! great job ladies! in love w so many of the designs!! and the setting and the storyline. WILFOX je t'aime!!! xx
I want a bunch of them!!! so nice.
http://jenalyenns.blogspot.com/
Love it!! I love your style of photography too - always soft and feminine!
holy freaking fabulous.
Thanks as always for the inspiration and amazing pictures. Can I ask where those black platform shoes are from???
<3
Natalie
Always love the stories and inspirations behind your look-books. Congrats on your first swim line, definitely does not disappoint.
i love the cat one :)
and the checklist.
i think ill follow it myself :)
soooo amazingggg!!!!!
I love them all
Congrats girls :)
Fresh outfits, sweet model. Original, out of the box.
Love it!
Ooh lala, these swimsuits are so dreamy and doable!
All of them are definitely wish-list material.
Loving the highwaist bikini especially, so 60s! Been looking for one.
I think it's about time people start wearing swimsuits like these, triangle bikinis are so boring.
Too bad it's winter here in Australia, definitely can start stocking up for summeeerrrrrr '011!
hahahahaha, i thought it said "raping cattle"
also, you can see mr. cobrasnakes foot in the picnic bench shot.
nice swimy suits though!
I really really love every single pic
lollipopcat.blogspot.com
this model looks reeeeally young and/or not feminine in a lot of these shots. too hard candy
When will they become available? Summer's halfway over in nyc :(
OHHH! It's sooo nice I LOVE Wildfox Couture! it is a so beautiful collection...♥
xxx
theprettypasses.blogspot.com
This is by far my favorite model/line/photoshoot you guys have ever done. i am obsessed.
love this shot the swimsuits are amazing!
http://www.ohmydior.org/
I ♥ wildfox